About
I provide small business owners with clear, practical guidance on their websites and digital setup, supported by optional training & hands-on help if needed.
Small Business Digital Advisor – SmallBizClarity
Practical, calm digital advice for small businesses
I help small business owners make clearer, more confident decisions about their websites, eCommerce and online presence.
Rather than selling packages or pushing tools, I focus on understanding what you already have, identifying what genuinely needs attention and translating technical detail into plain English. The aim is always the same: clarity, practical actions and next steps you can move on quickly.
My approach
Much of my work is advisory. I review websites, assess digital options, interpret recommendations from software vendors or hosting providers and help business owners decide what’s worth doing now, later or not at all.
Clients value having a calm, independent perspective that cuts through jargon and avoids unnecessary complexity.
What I do
I work with small businesses, makers, service providers and organisations that need practical digital support without agency overheads.
- Website reviews and improvement guidance
- Small business websites, club websites and full eCommerce social media connected websites (WordPress and WooCommerce)
- SEO-focused content and product descriptions
- Email marketing strategy and campaign setup
- Interpreting technical advice from third-party providers
- Ongoing digital support and decision-making assistance
Experience I draw on
My advice is informed by hands-on experience across design, technology, commerce and education.
I previously worked as a Design Technologist in an international advertising agency, acting as the bridge between design and technology teams, with proof-of-concept web development responsibilities across the Nordics and Italy.
I have also worked in pre-sales and customer support for a US-based dynamic commerce platform startup, supporting prospective customers, onboarding new clients and delivering post-purchase training & customisation.
Alongside this, I:
- Owned and managed an online marketplace, working closely with vendors, artists, jewellery designers and self-published authors
- Worked under NDA with international fashion brands, national financial institutions and international TV companies
- Managed large-scale email campaigns for mailing lists of 6 million plus subscribers
- Delivered digital support within the conference and events industry including websites, podcast set up, editing & publishing, making conference papers available and searchable.
- Provide Digital Advisory Services & light website support to leading UK Higher Education Research Institution
- Work with Digital Design Agencies providing HTML Email & Digital Support.
- Developed & supported ecommerce websites & marketplaces in the the gift, artisan jewellery, silversmithing & design area, assisting them reach customers & new markets in UK, EU, US & Australia. Including managing & providing solutions for the challenges raised by Brexit.
- Researched & partnered with new suppliers across EU (Poland, Latvia, Netherlands & Germany) to help business pivot to new family business suppliers of high quality hand-finished products for children & home as a result of the impacts of Brexit.
- Supported product development, custom branding and laser-engraved product lines
- Provide & design high quality custom corporate gifts & awards through deep contacts in both in Ireland & The Jewellery Quarter, Birmingham, UK.
Training and education
I have worked in adult education as a Course Director for a Build Your Business Website programme and as a Microsoft Office and digital skills trainer.
This background strongly shapes how I work today: practical, structured and focused on helping people understand their options rather than overwhelming them.
Tools I regularly work with
I am platform-agnostic, but regularly work with:
- WordPress and WooCommerce
- Stripe and PayPal
- Mailchimp, Campaign Monitor and Brevo
- HTML email development from scratch
- Google Docs & Forms
- Tawk Live Chat
- Facebook Ads
- Google Ads, Merchant, Analytics & Console
Areas of support
- Digital professional services
- Search engine optimisation (SEO)
- Business and eCommerce websites
- eCommerce consulting
- Web content and SEO-led product descriptions
- Email marketing and campaign management
- Custom email templates
- Handmade and personalised product businesses
- Branding support, logo work and artwork redraws (JPG to vector)
- Brochure & Full eCommerce Websites – Support & Development
How I work
If you are looking for clear, practical advice rather than jargon or sales pressure, my role is to help you understand what matters, what doesn’t, what to do next and provide that hands-on support if needed.